Why Apochromatik?

Through coaching and consulting, we help our clients bring goals and career issues into clear focus.  Whether in your firm, business, or life, distractions can overwhelm and challenge your ability to focus and achieve your goals.  These challenges and distractions create static.  Using the analogy of a lens you look through to plan your future, this static reduces your focus and is considered a Chromatic Aberration.

Chromatic Aberration; noun

chro·mat·ic ab·er·ra·tion

  1. the material effect produced by the refraction of different wavelengths of electromagnetic radiation through slightly different angles, resulting in a failure to focus. It causes colored fringes in the images produced by uncorrected lenses.

Using Apochromatik’s coaching and consulting services (depending upon the situation) helps our clients resolve these distractions, and get rid of the chromatic aberrations.  

Apochromat; noun


  1. An apochromat, or apochromatic lens (apo), is a photographic or other lens that has better correction of chromatic and spherical aberration than the much more common achromat lenses.

Whether through a consulting contract with Apochromatik, coaching packages, executive presence training, or resume services, we use a one-on-one approach to ensure your ability to achieve any goal you set, we help you focus — much like an apochromatic lens eliminates chromatic aberration.

Apochromatik; noun, verb


  1. A coaching and consulting firm that helps individuals and organizations create focus and move forward clear of aberrations.

The services provided by Apochromatik help you focus on exactly what you want to achieve, like light through a high quality lens. Apochromatik’s logo reflects that change, your focal point, and the illuminated path to your goal.   The principal partners in Aprochromatik are Amy and Keith, resulting in ApochromatiK.