Make Your Clients Happy | VOTW 100819

Last week we shared 7 Tips to Turn Around a Disappointed Client. Today the Video of the Week addresses making your clients happy clients. Malcom Gladwell takes a look at Howard Moskowitz’s research on making people happy by listening to their diverse desires.

The first lesson is that there is no one way to treat all of your clients. Second, humans do not always know how to explain what they want deep down. Embracing user analytics is the key to understanding your clients and how to keep them happy.