Why Apochromatik?

Through our coaching and consulting, we help our clients bring things into clear focus.  Whether in your firm, business, or life, distractions can overwhelm and challenge your ability to focus and achieve your goals.  These challenges and distractions create static.  Using the analogy of a lens by which you look through to plan your future, this static reduces your focus and is considered a Chromatic Aberration.

Chromatic Aberration; noun

chro·mat·ic ab·er·ra·tion

  1. the material effect produced by the refraction of different wavelengths of electromagnetic radiation through slightly different angles, resulting in a failure to focus. It causes colored fringes in the images produced by uncorrected lenses.

Using Apochromatik’s coaching and consulting services (depending upon the situation) helps our clients resolve these distractions, and get rid of the chromatic aberrations.  

Apochromat; noun


  1. An apochromat, or apochromatic lens (apo), is a photographic or other lens that has better correction of chromatic and spherical aberration than the much more common achromat lenses.

Whether through a consulting contract working with several consultants from Apochromatik, or specifically targeted coaching packages using a one-on-one approach to ensure your ability to achieve any goal you set out to conquer, we help you to focus — much like an apochromatic lens eliminates chromatic aberration.

Apochromatik; noun, verb


  1. A coaching and consulting firm that helps individuals and organizations create focus and move forward clear of aberrations.

The services provided by Apochromatik help you focus on exactly what you want to achieve, like light through a high quality lens.  The Apochromatik’s logo reflects that change, your focal point, and the light.  And the principal partners in Aprochromatik are Amy and Keith, resulting in ApochromatiK.